Why Professional One?

Reasons to use Professional One

• Because we have one overriding objective in everything that we do: provide the highest level of competency and professional service in the real estate industry; Professional One was formed explicitly for this purpose.
  

• Because we have one of the most experienced teams in this market; our small group of agents has over 60 years of selling experience and over $400 million of closed sales, including residential, commercial, vacant and relocation.

• Because we work as a team. Again, many real estate companies give lip service to this concept. The reality is that we really do it. Our broker is involved in virtually every deal. When you hire one of us, you hire all of us.

• Because the "external" experience of our group is very unique. Our staff includes the following: an attorney, two CPAs, two MBAs, a licensed builder, a linguistics expert that speaks five languages fluently, a member of the Re/Max Hall of Fame, a former bank manager, a former director of advertising for a division of General Motors, a mortgage processing expert and an interior designer, among others. We have graduates from the University of Michigan, Michigan State University, Indiana University, Ohio State University, Central Michigan, Kalamazoo College and even an MBA from Moscow State University (that's Russia, not Idaho, by the way!). We have three former Re/Max agents, three former Keller Williams agents, two former Michigan Group agents and a former Remerica agent. The totality of this experience provides our clients with a breadth of support that we believe is unrivaled in the industry, and which is certainly unique to this market. When you work with Professional One, you have access to all of these professionals, all the time.

• Because real estate is an industry dominated by technology, and this is where Professional One really shines. As evidence that buyers are flocking to the internet to search for homes, the 2005 National Association of Realtors' "Profile of Home Buyers and Sellers" states the following:
  • 82% of all first-time home buyers use the internet to search for homes
  • 78% of repeat home buyers use the internet to search for homes
  • These percentages increased dramatically from the prior year
  
  Here is the proof that we are on the cutting edge of real estate technology:
  • Our website, ProfessionalOne.com, dominates the competition when it comes to search engine rankings in our market
  • We have an "upgraded" company package on Realtor.com, which in the number one-rated real estate website in the world. This directs a greater percentage of users of that site to ProfessionalOne.com, which is one more thing that we do to get maximum internet exposure for your home
  • We are the first company in the State of Michigan to use the web-based version of "Showing Time," the single most sophisticated appointment setting/listing maintenance software on the planet. This software includes the following functionality:
    • Email notification of appointments to our sellers
    • Email notification of feedback that we receive from agents after they show a listing to the seller of the viewed home
    • On-line visibility for our sellers to see all of the activity that relates to their home, including:
      • Number of showings
      • Agents that have shown their home
      • Feedback that agents have provided on their home
  • We use "Call Capture" technology to follow up with potentially interested parties that call about our listings. Here's how this works:
    • We place a rider on top of the for-sale sign in the seller's yard that invites people to call for pre-recorded information about the home; this service is available 24/7
    • When such calls come in, the system we use captures the phone number of the caller (and, often, the name and address of the caller); this technology is un-blockable, so we capture EVERY caller's phone number
    • We call these people back to offer them further assistance and to attempt to arrange a showing of the applicable listing
    • This DRAMATICALLY increases the chances that no interested party will slip through the cracks

• Because we are members of Michigan's largest multiple listing service (MLS) and provider of real estate information, Realcomp II, Ltd. Because of this membership, our sellers' home are available to over 14,000 brokers and agents in over 1,400 offices in Southeastern Michigan.

• Because we are a high-quality professional services boutique, NOT an agent factory. Most real estate companies are based on the concept of volume. We realize that we simply cannot provide our clients with a consistently high level of service using that obsolete business model It's simple: quantity dilutes quality, and we cannot and will not let this happen to our clients. We know that quality of service wins in the long run - not quantity of service.

• Because we literally guarantee our services. This is the real icing on the cake. No other company in the industry has this aggressive of a policy. Obviously, we could never offer this guarantee unless we do what we tell our clients we're going to do. And, you can be assured, we do. The bottom line: if you list with Professional One, there is no risk to you. If we don't do everything that I promise we'll do, you can simply take the listing back from us

Investigate our competition. We are confident that you will see that we are a very unusual company offering a superior combination of experience and expertise.