Marketing Your Home

At Professional One Real Estate, we take great pride in providing the most professional, comprehensive and complete home marketing system in the industry. Over the years, our small group of dedicated, experienced and motivated real estate professionals has sold over $700 million of real estate. That's right, $.7 billion! More than half of these sales have been the form of listings. The backbone of our business was, is, and will always be the successful selling of our listed homes at prices that are at or near the highest level prevailing market conditions will allow. Below is a list of the things that we do for each and every one of our listings that allow us to continue to perform at the levels that provide such continued success on a consistent basis.

Before the Listing is Obtained

1. Obtain copy of field sheet from applicable municipal office.
2. Research historical sales activity within applicable subdivision/area.
3. Analyze properties currently for sale which are comparable to subject property.
4. Prepare summary of items 2 and 3 above, in the form of a "Comparative Marketing Analysis" (CMA).
5. Determine probable market value (or range of market value) for home.
6. Prepare Listing documents.
7. Prepare "seller's net sheet" that estimates your true net proceeds.

After the Listing is Obtained

8. Communicate listing particulars to our office staff (showing instructions, etc.).
9. Input listing details into MLS (we do this ourselves via "Broker Load" to get your listing into the MLS faster and to ensure the propriety of the input; some other companies utilize the MLS itself, which slows the process and which often results in repeated error correction on the part of the agent).
10. Prepare ad copy for Homes & Land, the premier full-color advertising magazine in our market.
11. Prepare mailing to your neighborhood.
12. Prepare mailing to our past clients.
13. Post information on our website, ProfessionalOne.com.
14. Review information on Realtor.com.
15. Review information on HomesandLand.com.
16. Review information on other websites on which your home will appear.
17. Monitor the market for recent activity (new listings for sale) which could affect your listing.
18. Follow up on all showings.
19. Place subsequent ads as considered necessary.
20. Periodically communicate feedback remarks to you.

At Time of Offer

21. Provide you with an updated CMA reflecting current market conditions at time of offer.
22. Critically review offer, explain pros and cons of all provisions to you.
23. Critically review the financial wherewithal of prospective purchaser.
24. Review your "seller's net sheet" so you fully understand the financial implications of your decision BEFORE you make that decision.
25. Coordinate review of offer with your attorney.
26. Provide our opinion as to the various strategies and alternatives that you should consider in the particular circumstances.